3 Ways to Redesign the Sales Force – a Big Pharma Company Case

• Marketing, ventes
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• Patient Care
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• Case Studies

A leading pharma company sought to redesign its sales force, and achieve a customized go-to-market approach for each cluster of contacts

How to Improve Workflow for Increased Profitability in the Legal World

• Marketing, ventes
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• Services financiers
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• Article

What happens when a small law firm in Philadelphia decides to go out on a marketing campaign – and succeeds? How can it manage to handle the new workload? The answer lies in SIPOC. Read more about it in this article.

Multichannel Sales and Marketing in Life Sciences: A Paradigm Shift or Natural Evolution?

• Marketing, ventes
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• Pharmacie et Sciences de la vie
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• Tribune

Life Sciences - a Journey to Pricing Excellence

• Marketing, ventes
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• Pharmacie et Sciences de la vie
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• Article

The pressure on Healthcare budgets is placing Pricing on top of most Life Sciences leaders’ agendas. Tefen provides pricing expertise for our clients.

Risk Mitigation, from a Commercial Excellence Perspective

• Marketing, ventes
• /
• Pharmacie et Sciences de la vie
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• Article

Pharmaceutical legal departments today juggle many risks for their companies and risk mitigation will continue to grow in complexity and importance.

Operational Strategy for a Global Food Manufacturer

• Marketing, ventes
• /
• Biens de consommation
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• Case Studies

Tefen helped a Manufacturer, to Define operational strategy, while minimizing fluent and investment costs, addressing production capacity and risks minimizing.

Bridging the Gap between Prescriptions and Sales

• Marketing, ventes
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• Pharmacie et Sciences de la vie
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• Tribune

Treatments supported by sound sales & maximize prescription shares for pharmaceutical products. But is that enough to unfold a drug's full revenue potential?

iPad and iPhone in the Business Environment

• Marketing, ventes
• /
• Biens de consommation
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• Tribune

The article shows how mobile devices are becoming an integral part of work process and what should we do when planning an implementation to business solution.

Using your major pillars to fulfill your business sales potential

• Marketing, ventes
• /
• Biens de consommation
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• Tribune

Mapping the gap between the organizations and their customers, revealing opportunities and winning customer’s loyalty and gain profit & market share.

Procurement Revisited - The Culture of Success

• Marketing, ventes
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• Pharmacie et Sciences de la vie
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• Tribune

Procurement Revisited - Sustainable sales growth is considered a bottleneck in corporations. Business success and survival require a managerial focus on costs

Alternative Banking Channels: Creating Differentiation

• Marketing, ventes
• /
• Services financiers
• /
• Tribune

Stimulating the reader to consider alternative banking channels for financial services organizations and the effect on their relations with their clients.

Employer Branding for Public Utilities

• Marketing, ventes
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• Secteur publique
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• Tribune

How to develop and sustainably maintain an employer branding strategy that reflects the corporate strategy and successfully combats the above problem.

Consolidating Technology for a Global Retail & Service Provider

• Marketing, ventes
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• Biens de consommation
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• Case Studies

Diagnostic business process mapping sessions in finance and operations suggest the potential to save or repurpose approximately 160 FTEs Background

Disney's journey to the teen heart

• Marketing, ventes
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• Biens de consommation
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• Tribune

W.I.T.C.H. was a breakthrough for Disney in many ways. Not only was a wholly new world of characters created outside of the U.S. for the first time in the company's history: a whole new paradigm arose from the cauldron in Italy.

Getting the Most Out of Your Branch Network

• Marketing, ventes
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• Manufacturing
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• Tribune

The economic slowdown has renewed retailers’ focus on their branch network, using DEA allows the business to take fresh look at the performance of its network.

Accounting management- the right way to do it

• Marketing, ventes
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• Santé et protection sociale
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• Case Studies

The article shows the goals of accounting management, the challenges that should be deal with and the Approach's that developed and the Deliverables.

The Key to Customer Loyalty in Multi-Branch Organizations

• Marketing, ventes
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• Biens de consommation
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• Tribune

The article discusses on the definition of customer experience, how to design a successful service strategy with an emphasis on long-term preservation.

Say Hello To Your New Partners

• Marketing, ventes
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• Biens de consommation
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• Tribune

Understand the relationship between an organization and its clients and presenting an effective approach for partnership despite the rise in consumer power.

Business Collaboration between the Academic World and Industry

• Marketing, ventes
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• Secteur publique
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• Tribune

Mangement consultancy for business Collaboration between the Academic World and Industry - management consultancy insights by Prof. Dr. Michael Jünger

Launching a New Product in the Biomedical Industry

• Marketing, ventes
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• Pharmacie et Sciences de la vie
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• Tribune

A new product rollout is critical for companies. Its success is only partially influenced by the product itself, even if it is a breakthrough technology.